Broadcast Journalism is Transforming but not Dying Essay

Over the last 20 years the Internet has become a prime source for media people turn to for convenience. We have entered a culture that demands information and news instantly and constantly all day, all week and all year round. The invention and rise of handsets, social media, News apps and online newspapers have pushed broadcast journalism to the brink, forcing the industry into a state of struggle whereby it must deliver successful ideas to stay in the loop. By discussing how future broadcast journalists can either establish new ideas or incorporate new technology into their work, it can be established that this industry isn’t dying. The traditions of broadcast journalism are in a state of redevelopment to keep up with the technologically†¦show more content†¦Ã¢â‚¬Å"Viewers want the news now†¦they want instant updates via social networking which nearly everyone has on their smart phones these days,† broadcast journalism lecturer Rich Lodewyk explained. For the future of broadcast journalism, this means the industry needs to deliver easy access to videos that appear on the news online, and that are advertised on social media so that they can reach the audience. As long as broadcast journalism can keep up and roll with the times, it will stay alive. With the intervention and rise of technological handsets and social media web pages, the battle to keep traditional broadcast journalism alive will be lost if it cannot adapt to the functions of contemporary society. 12-time Emmy award winning reporter and social media pioneer Sarah Hill (2013) argues that Google glass will change the future of broadcast journalism. â€Å"When hangouts on air are supported by glass, this will create a free, hands free broadcast tower.† She further goes on to explain the glass will mean that no metal stick in the ground or call letters will be required, â€Å"TV stations will be coming to a face near you.† Google glass is one way journalists can roll with the times. Rather than technology being the one to blame for the loss of broadcast journalism jobs, the industry can incorporate it into their job. 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